Google Market Share Slips, AI Referrals & Regional Search Engines Rise
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still…
News With a Spin Perspectives With Depth
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still…
An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for…
We’re officially entering a new era: the content overload era. Content is no longer seen as a nice…
Understanding total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) isn’t just useful for…
Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified…
YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. Creators can…
As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are…
Alphabet Inc., Google’s parent company, reported strong fourth-quarter results for fiscal 2024, primarily driven by its commitment to…
This is my official eulogy for the SEO keyword, which died many years ago, but no one has…
In a recent interview, Matt Mullenweg referenced three scandals and controversies from his past that have been long…
New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors.…
Elementor released a free to use standalone AI app called Site Planner that enables users to create a…
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has…
Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic,…
DeepSeek’s terms of use contain requirements that may make users reconsider using the app, as they could shift…
Google is making big moves with its Demand Gen campaigns, thanks to the feedback of advertisers. If you’re…
There are several reasons to migrate your website. They might be to enhance website security through another hosting…
Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and…
Write a summary for this article using no more than 20 words that would be suitable for a…
Advertising can pull your company forward like an 18 wheeler, but it can also create a risky dependency…
In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth…
The last year has been quite eventful within the WordPress ecosystem, marked by discussions and disputes that have…
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about…
Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its…
A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation,…
Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and…
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly…
This past year was a big one for SEO, with major changes in how Google ranks content. According…
Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop.…
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches…
Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps…
Google has updated its documentation to provide clearer guidance on its site reputation abuse policy. The changes are…
TikTok has seen a considerable amount of drama recently. The Supreme Court upheld a federal law banning TikTok…
A recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often…
There are several reasons to migrate your website. They might be to enhance website security through another hosting…
Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot…
Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in…
Google has made its AI-powered features in Gmail, Docs, Sheets, and Meet free for all Workspace users, but…
Google has made a change to how it’s search results are served which will also help to secure…
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced…
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about…
Programmatic SEO is an approach to SEO and content creation that leverages automation and technology to efficiently create,…
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel…
Google has officially shut down its Web Vitals Chrome extension with the release of Chrome 132. All its…
One of the first questions my boss would ask when I was agency-side was “What’s your budget?” It’s…
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page…
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches…
The U.S. Supreme Court heard arguments on January 10 over a law requiring ByteDance, TikTok’s Chinese parent company,…
NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is…
Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right…
Email is as a highly effective direct marketing channel and could be considered the modern version of direct…
Automattic announced it is minimizing support for the WordPress.org CMS project, using words and phrases that present the…
Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot…
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me…
This month’s Ask an SEO question comes from Heather, who asks: “Do you find that, sometimes, even your…
Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. They…
A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many…
WordPress.com, the Automattic web hosting platform, just announced that the free and open source Sync local development app…
Many businesses create global websites hoping to replicate the success from online business in their home country in…
Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search…
Artificial intelligence isn’t just influencing search – it’s fundamentally reshaping how users discover information and how search engines…
As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market…
A high severity vulnerability in a popular WordPress backup plugin allows unauthenticated attackers to exploit the flaw. The…
SearchNorwich recently published an excellent video featuring Google’s Martin Splitt discussing how to debug crawling and indexing issues…
A recent discussion among the Google Search Relations team highlights a challenge in web development: getting JavaScript to…
OpenAI published an incident report detailing the cause of last weeks ChatGPT outage and what they are doing…
The less a person says to communicate, the better. Shakespeare said “Brevity is the soul of wit.” And…
Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between…
TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might…
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more…
Email is as a highly effective direct marketing channel and could be considered the modern version of direct…
Google’s latest Search Off the Record podcast discussed whether ‘SEO is on a dying path’ because of AI…
Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from…
New data from BrightEdge reveals that Google’s AI Overviews is increasingly blocking organic search results. If this trend…
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me…
There’s a compelling theory floating around that Google’s AI agent, called Deep Research, could negatively impact affiliate sites.…
Google published an explainer that discusses how Content Delivery Networks (CDNs) influence search crawling and improve SEO but…
As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market…
ChatGPT Search is down for users worldwide, becoming unresponsive at approximately 11 AM EST. Down detectors and reports…
There are tons of reasons you want to be on YouTube, building an audience, and getting discovered in…
WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform,…
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC…
It’s Christmas Eve, excitement fills the air as children around the world eagerly await Santa Claus’s arrival. The…
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means…
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new…
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more…
Google has submitted its proposal to address the Department of Justice’s (DOJ) antitrust lawsuit, which accuses the company…
As the dynamics of marketing shift in many product-focused and customer-centric industries, staying competitive can feel more challenging…
Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes…
It’s fairly commonplace for Google Updates to prompt SEOs to raise concerns about the Helpful Content Update (HCU).…
The most emotionally engaging ad of the 2024 holiday season is a Teleflora ad featuring a hospitalized boy…
Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a…
Search marketing is undergoing dramatic changes, with many debating whether SEO is on its way out as AI…
OpenAI ChatGPT just rolled out speech access to ChatGPT by phone and text access through the WhatsApp messaging…
A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the…
Google has updated its guidelines on faceted navigation by turning an old blog post into an official help…
Former Google CEO Eric Schmidt said that the trajectory of AI is both “enticing” and “frightening.” He emphasized…
In the world of ecommerce platforms, plugins, and shopping carts, there are a lot of technology options. WooCommerce…
AI has emerged as one of the most transformative and disruptive forces in marketing as an industry in…
This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative,…
WordPress has held the dominant share of the content management systems (CMS) market since it was launched in…
When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was…
Google launches 24-hour data view in Search Console, offering near real-time insights for website performance monitoring. Google Search…
Google announced it’s rolling out the December core algorithm update, which the company expects to complete over the…
Automattic removed a spreadsheet containing the domain names of WP Engine customers from the WP Engine Tracker website.…
Google has announced a series of updates to Search for 2025, powered by Gemini 2.0, the company’s latest…
A judge ruled in WP Engine’s favor in their request for a preliminary injunction against Automattic and Matt…
Automattic announced the acquisition of WPAI, a company that creates AI-powered functionalities that make WordPress easier and more…
Google announced an update to their crawler documentation, adding more information about caching which should help better understand…
The WPForms plugin for WordPress exposes websites to a vulnerability that allows attackers to update subscriptions and issue…
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery…
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most…
Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about…
Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only…
Sundar Pichai, Google’s CEO, was interviewed by Andrew Ross Sorkin at the New York Times DealBook Summit, where…
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released…
In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained…
Today OpenAI rolled out what Sam Altman says is the world’s smartest language model in the world plus…
SEO is a multifaceted discipline. It requires a solid strategy, connection to broader digital marketing (and business goals),…
Gravatar announced a free domain name offer and Bluesky integration that makes it relatively easy to use a…
Most marketers don’t realize that Google has been losing search market share in EU countries. Image Credit: Kevin…
Google Search Central has launched a new series called “Crawling December” to provide insights into how Googlebot crawls…
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Your website’s…
For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the…
Google Chrome collects site engagement metrics, and Chromium project documentation explains exactly what they are and how they…
As we enter the holiday season, October’s data reveals significant shifts and stabilization across industries in AI Overviews…
Automattic quietly updated the WP Engine Tracker website with an activity log showing a continuously updated list of…
OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow…
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery…
Google Search’s market share in the UK weakened this year, with user reach dropping to 83% from 86%,…
Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about…
Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol,…
A flaw in a WordPress anti-spam plugin with over 200,000 installations allows rogue plugins to be installed on…
WP Engine had their day in court, but it didn’t go entirely in their favor, as Judge Araceli…
YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for…
Automattic cloned WP Engine’s paid ACF Premium plugin and is distributing it for free. Many in the WordPress…
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.…
One of the biggest challenges in enterprise SEO is getting buy-in from the wider C-suite. Typically, the CMO…
The U.S. Department of Justice (DOJ) has proposed that Google sell its Chrome web browser and possibly the…
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets.…
Enterprise SEO in 2025: Key Trends and Strategies to Stay Ahead – Search Engine Journal Skip to content
For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the…
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot…
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report…
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.…
YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s…
LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to…
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s…
The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft…
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. When trying…
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools.…
Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50%…
A critical vulnerability was discovered in a popular WordPress security plugin with over 4 million installations. The flaw…
HTTPArchive is offering a new technology comparison dashboard, currently in beta testing. Users can now view real-world web…
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational…
WP Engine escalated its Federal complaint by citing Automattic’s publication of the WP Engine Tracker website as evidence…
Link building is a complicated art form with many different tactics and approaches. Despite being one of the…
Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what…
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now…
The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional…
HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance.…
SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI…
Wordfence issued an advisory on a vulnerability patched in the popular Happy Addons for Elementor plugin, installed on…
New standards are being developed to extend the Robots Exclusion Protocol and Meta Robots tags, allowing them to…
In an ironic twist to the ongoing dispute between Automattic and WP Engine, a newly published website on…
This week’s Ask An SEO question comes from Nazim from Islamabad, who asks: “I have a price comparison/aggregator…
Automattic’s WP Engine Tracker website was temporarily blocked by Cloudflare over the weekend as a suspected phishing site,…
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search…
YouTube has updated its video linking system, giving creators in the YouTube Partner Program (YPP) more control over…
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it…
LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her…
LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. Job growth in the…
Chatbots have changed many professionals’ workflows and processes. SEO pros, writers, agencies, developers, and even teachers are still…
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the…
Everyone wants to build great links that drive the desired traffic…but it can be really difficult. Let us…
A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending…
The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched…
As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While…
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in…
SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and…
OpenAI is bringing real-time web search capabilities to ChatGPT, enhancing the functionality of the AI chatbot. This new…
Listen, this isn’t a fun topic or article to write. I’ve been through a lot in my career…
When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience…
Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between mobile and…
Lawyers for Matt Mullenweg and Automattic filed a motion to dismiss the lawsuit from WP Engine, offering a…
Chrome introduces new debugging tool in Canary build, helping developers identify and fix website layout stability issues. Chrome…
In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve…
YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated…
This post was sponsored by Kinsta. The opinions expressed in this article are the sponsor’s own. Managing client…
As AI expands across the SEO landscape, understanding which ranking signals to prioritize is crucial for staying ahead.…
Google published a proposal in the Schema.org Project GitHub instance for updating Schema.org to add more detailed shipping…
LinkedIn offers free AI certification courses through December, helping professionals adapt to workplace automation with expert-led training programs.…
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs…
The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of…
Google’s Search Advocate, John Mueller, shared insights on diagnosing widespread crawling issues. This guidance was shared in response…
Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This…
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model,…
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in…
YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across longform, Shorts, and livestreams. YouTube…
Today’s Ask An SEO question comes from Mandeep, who is having trouble with indexing on their site. Mandeep…