Google’s Mueller Dismisses Core Web Vitals Impact On Rankings
admin Google Search Advocate John Mueller has reaffirmed that Core Web Vitals are not major ranking factors, responding to…
Digital Marketing
Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset…
Boosting Revenue with Google Ads for B2C: AI Strategies
This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s…
How Page Performance Hurts UX & How You Can Fix It
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a…
Google Expands Travel Feeds In Search Ads
Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers…
Google To Retire Sitelinks Search Box In November
Google has announced the retirement of the sitelinks search box feature. This change, set to take effect on…
Mullenweg Criticized for 1st Amendment Claims
Matt Mullenweg portrayed himself as a victim in his dispute with WP Engine, claiming in a tweet and…
7 Ecommerce Auditing Priorities for Black Friday 2024
This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black…
A Guide To Robots.txt: Best Practices For SEO
Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file…
Google Search Has A New Boss: Prabhakar Raghavan Steps Down
Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be…
Google Warns Against Over-Reliance On SEO Tool Metrics
In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily…
Bing Webmaster Tools Update: More Data, Recommendations, Copilot
Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing…
What Is Click-Through Rate & Why CTR Is Important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model,…
Differentiation: Stand Out, Get Clicked
“Overoptimization can lead to undifferentiation,” as Rory Sutherland says. Over-reliance on SEO has left many businesses undifferentiated and…
Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO…
Wayback Machine Down Amid Cyberattack, 31 Million Accounts Exposed
The Internet Archive has been hit by a cyberattack, compromising the personal data of over 31 million users.…
How Marketers Can Reach Gen Z On Social Media
Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with…
16 Essential Paid SEO Tools That Are Worth the Money
SEO professionals know the value of investing in the right tools. While free SEO tools have their place,…
What The Google Antitrust Verdict Could Mean For The Future Of SEO
In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google.…
Reddit Makes Game-Changing Updates to Keyword Targeting
In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the…
Google Shows 3 Ways To Boost Digital Marketing With Google Trends
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They…
The World’s First SEO Event Tailored Exclusively For Lawyers
This post was sponsored by Legal SEO Conference. The opinions expressed in this article are the sponsor’s own.…
Snapchat Is Testing 2 New Advertising Placements
The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing…
How To Get Quality SEO Content Out Of Generative AI [Checklist]
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. With…
Google Expands Store Ratings In Search Results To New Markets
Google expands store ratings in search results to Australia, Canada, India, and UK. Google expands store ratings in…
14 Must-Do Things to Prepare for 2025
1. Find The Best Keywords For Your Site Keywords are the foundation of SEO. Although content is king,…
Meta Announces New Video & AI Features At Advertising Week
Meta announces a new video tab, AI-powered ad tools, and creator partnership features. Meta is prioritizing video content…
Pro-Tech SEO Checklist For Agencies
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. When you’re…
Google Updates Robots.txt Policy: Unsupported Fields Are Ignored
Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. Google only supports four specific…
Faceted Navigation: Best Practices For SEO
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance…
SEO Reinvented: Responding To Algorithm Shifts
A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have…
Google’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and…
8% Of Automattic Employees Choose To Resign
WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a…
Executive Director Of WordPress Resigns
Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This…
The 10 Best Headless CMS Platforms To Consider
Headless CMSs are becoming more popular as companies want more flexible content management tools. These systems separate the…
YouTube Extends Shorts To 3 Minutes, Adds New Features
YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on…
Google Expands Structured Data Support for Product Certifications
Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured…
Google Rolls Out CrUX Vis Core Web Vitals Tool
Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in…
Google Phases Out Support For Noarchive Meta Tag
In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a…
Google Adds Two New Best Practices For Product Markup
Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google…
Bing Expands Generative Search Capabilities For Complex Queries
Microsoft has announced an expansion of Bing’s generative search capabilities. The update focuses on handling complex, informational queries.…
Is That SEO Course Worth Your Time? How To Tell
This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. SEO courses…
Sullivan Explains The Shift In Search Results
In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated…
An In-Depth Guide For Businesses
Social media marketing is all about being where your audience is. If your target audience is active on…
How To Set Up Your First Paid Search Campaign
Paid search advertising is a powerful way to drive traffic and conversions for your brand. However, setting up…
Client-Side Vs. Server-Side Rendering
Faster webpage loading times play a big part in user experience and SEO, with page load speed a…
Yoast Co-Founder Suggests A WordPress Contributor Board
Joost de Valk, co-founder of the Yoast SEO plugin, published an article calling for more equitable contributions from…
WordPress Gives WP Engine Users A Reprieve
Matt Mullenweg posted on WordPress.org that WP Engine users have been granted a reprieve from the block on…
Faceted Navigation: Best Practices For SEO
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance…
Squarespace Update Strengthens Its Robust Website Builder
Squarespace announced updates to their Blueprint AI, automating website creation, and enhancing their tool suite—further strengthening their website…
Maintaining SEO Against Varying International Laws And Regulations
When implementing effective SEO strategies for clients, a frequent challenge is managing limited resources, especially in content creation…
Four Reasons You Can’t Ignore Branded SEO in 2025
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. According to…
WordPress Files to Trademark ‘Managed WordPress’ & ‘Hosted WordPress’
The WordPress Foundation applied to trademark ‘Managed WordPress’ and ‘Hosted WordPress’ for software and hosting services. If approved,…
Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope…
[Expert Panel] How Agencies Leverage AI Tools to Drive ROI
Generative AI is making a big splash, but with so many products, how do you know which are…
WP Engine Filed Legal Action Against WordPress
Matt Mullenweg, co-founder of WordPress and CEO of Automattic announced on Reddit that WP Engine initiated legal action…
Improve Your Brand’s Influence and Boost Your SEO With These Tips
For better or worse, brands have come to dominate Google search results, shaping the way users interact with…
Google Brings AI Ad Image Editing To Search, Display, & More
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered…
How To Choose The Right Bid Strategy For Lead Generation Campaigns
Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating…
11 Ways That Really Work
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing…
An In-Depth Guide For Businesses
Social media marketing is all about being where your audience is. If your target audience is active on…
How to Leverage AI Video Enhancements
Earlier this year, Google introduced new AI features into its Google Ads platform to help streamline work for…
Client-Side Vs. Server-Side Rendering
Faster webpage loading times play a big part in user experience and SEO, with page load speed a…
9 Tips To Optimize Crawl Budget for SEO
Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with…
Google Revamps Entire Crawler Documentation
Google has launched a major revamp of its Crawler documentation, shrinking the main overview page and splitting content…
HubSpot Rolls Out AI-Powered Marketing Tools
HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is…
Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]
Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey,…
Analysis Of +546,000 AI Overviews
AI Overviews are the most significant SEO change agent since mobile – maybe ever. Until now, we’ve lacked…
6 Powerful Tips To Optimize Your Website
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Having a…
Patchstack WordPress Security Wins $5M Funding, Adds Yoast Co-Founder to Board
WordPress security company Patchstack announced a round of $5 million USD funding and the addition of Joost de…
Top 10 Affiliate Marketing Platforms To Maximize Sales In 2024
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for…
SEO Experts Gather for a Candid Chat About Search [Podcast]
Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at…
OpenAI Claims New “o1” Model Can Reason Like A Human
OpenAI has unveiled its latest language model, “o1,” touting advancements in complex reasoning capabilities. In an announcement, the…
Google Introduces New Data Privacy Technology for Advertisers
Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which…
Google Adds Spam Warning To Indexing API Documentation
Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse.…
New WordPress Plugin Simplifies Achieving Success
The co-founders of Yoast have launched a plugin that helps users plan tasks, defeat procrastination, and remove distractions,…
Google Expands Video Structured Data Options With New Property
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in…
9 Tips To Optimize Crawl Budget for SEO
Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with…
Meta Announces Updates To Business Tools Affecting Advertisers
Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or…
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns.…
15 Project Management Tools For SEO Professionals
SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project…
Google’s Guidance About The Recent Ranking Update
Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve…
Google Users Warned Of Surging Malvertising Campaigns
Cybersecurity researchers are warning people over a troubling rise in “malvertising”—the use of online ads to deploy malware,…
Google May Unify Schema Markup & Merchant Center Feed Data
Google revealed it’s working to bridge the gap between two key product data sources that power its shopping…
Early Analysis & User Feedback
OpenAI, the company behind ChatGPT, has introduced a prototype of SearchGPT, an AI-powered search engine. The launch has…
How New Chrome AI Feature Challenges SEO To Evolve
A Google Chrome Engineer published a LinkedIn post outlining the new Chrome AI History feature and the signals…
Google’s AI Overviews Slammed By News Publishers
Since its U.S. launch in May, Google’s AI Overviews feature has created controversy among news publishers. The generative…
Yelp Sues Google For SERP Features – Justified?
Yelp filed an antitrust lawsuit against Google for stifling competition and keeping searchers in its walled garden. Almost…
How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media
The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck…
How To Run A Live Youtube Show To An International Audience And Gain Traction
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide.…
What Is Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is…
Google’s New Support For AVIF Images May Boost SEO
Google announced that images in the AVIF file format will now be eligible to be shown in Google…
WordPress Insiders Discuss Market Share Stagnation
A recent webinar featuring WordPress executives from Automattic and Elementor, along with developers and Joost de Valk, discussed…
Vulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold
A vulnerability advisory was issued about two WordPress themes found on ThemeForest that could allow a hacker to…
How To Identify & Reduce Render-Blocking Reosurces
Despite significant changes to the organic search landscape throughout the year, the speed and efficiency of web pages…
15 Project Management Tools For SEO Professionals
SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project…
CMOs Called Out For Reliance On AI Content For SEO
Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief…
Google Relaunches AI Image Creation With New Safeguards
Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality.…
Google Introduces New Consent Management Tools For Advertisers
Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy…
Is Value-Based Bidding Your Ticket To Higher Quality Leads?
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads…
YouTube Rolls Out Paid Courses To More Channels
YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams.…
Google Introduces New AI Tools For Retailers Ahead Of Holiday Season
Google introduces AI-powered features for retailers, aiming to boost efficiency during the shortened 2024 holiday shopping season. Google…
Survey Shows Where SEOs Get Their Clients
Aleyda Solis recently published the results of her SEOFOMO survey that revealed actionable facts about where SEOs are…
Shopify SEO – How to Optimize Your Shopify Site for Google
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to…
How You Can Measure Core Web Vitals
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core…
Google Says Title Tags “Maybe” Impact Rankings
Google’s John Mueller offered a surprising explanation about the ranking impact of title tags. His answer challenged the…
Google’s Revamped Documentation Shows 4 Reasons To Refresh Content
Google significantly revamped its documentation about ranking pages that contain video content. While the changelog lists three areas…
Google Cautions On Improper 404 Handling
Google’s John Mueller addressed whether numerous 404 errors negatively impact rankings and provided a clear explanation of the…
Google Confirms AI Overviews Affected By Core Updates
In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the…
What Is Largest Contentful Paint: An Easy Explanation
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is…
Data Confirms Disruptive Potential Of SearchGPT
Researchers analyzed SearchGPT’s responses to queries and identified how it may impact publishers, B2B websites, and e-commerce, discovering…
How CTV Fits Into Digital Marketing During Holiday Season
Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different…
13 Steps To Boost Your Site’s Crawlability And Indexability
One of the most important elements of search engine optimization, often overlooked, is how easily search engines can…
Google’s Mueller On August Core Update vs. Ranking Bug Effects
Google recently rolled out two changes that affected website rankings: the August 2024 core update and a fix…
Meta’s New Ad Tools Promise More Precise Customer Targeting
Meta is rolling out ad platform upgrades for Facebook and Instagram. The updates, coming in the next few…
How To Craft A Winning SEO Strategy
Image Credit: Lyna ™ Strategy is the most misunderstood topic in the SEO world and likely the most…
Use AI Overviews Like The Experts: Techniques For SEO Success
Finding it tough to stay on top of AI’s impact on SEO? You’re not the only one. Google’s…
13 Essential On-Page SEO Factors You Need To Know
On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant…
Social Media Career Path: How To Get Started
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely…
Google Search Expands AI Overviews Globally
Google Search expands AI overviews to six countries, adds a save function, and simplifies language while testing in-text…
Google’s “Information Gain” Patent For Ranking Web Pages
Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews…
Live Updates (Unrelated to August Core Update)
Google recently rolled out its August 2024 core update, which appears to be Google responding to feedback from…
A Complete Guide for Digital Marketers
Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands…
How You Can Measure Core Web Vitals
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core…
Google Revises Core Update Guidance: What’s Changed?
Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised…
How Eric Enge Built His Legendary Personal Brand
Building a brand and focusing on brand awareness has become a current topic of discussion across SEO social…
Why Search (And The User) Is Still Important To SEO
Throughout every technological change, the one constant always seems to be people calling for the death of SEO…
How To Balance Performance And Brand Marketing
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in…
A Ruling Against Google Could Benefit The Open Web
Image Credit: Lyna ™ Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! 4 years…
Google Halts AdSense Monetization For Russia-Based Publishers
Google’s halting ad monetization for Russian publishers on AdSense, AdMob, and Ad Manager, effective August 12, citing “ongoing…
13 Steps To Boost Your Site’s Crawlability And Indexability
One of the most important elements of search engine optimization, often overlooked, is how easily search engines can…
Understanding & Optimizing Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS…
Free WordPress AI Writing Assistant By Jetpack
Jetpack announced a free WordPress writing tool called Write Brief With AI that improves the clarity and conciseness…
Does Googlebot Really “Follow” Links?
Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. Googlebot collects links rather…
The 6 Best AI Content Checkers To Use In 2024
Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day…
Google Confirms 3 Ways To Make Googlebot Crawl More
Google’s Gary Illyes and Lizzi Sassman discussed three factors that trigger increased Googlebot crawling. While they downplayed the…
Social Media Career Path: How To Get Started
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely…
URL Parameters Create Crawl Issues
Gary Illyes, Analyst at Google, has highlighted a major issue for crawlers: URL parameters. During a recent episode…
Creating Value And Content Across Multiple City And Area Service Pages
For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether…
Google’s AI Now Chooses Your Local Ad Photos
Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection…
Using AI Tools For Global Websites Operation And Management
Running and maintaining global websites is not an easy task. The good news is there are new AI…
How Google Helps Users Find Products Faster
Shopping SERPs have been looking more like a feed than ranked results for a while now. In December,…
Maximizing Your SEO Investment: Tips For Outsourcing Effectively
Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your…
OpenAI Scraps ChatGPT Watermarking Plans
OpenAI has decided against implementing text watermarking for ChatGPT-generated content despite having the technology ready for nearly a…
Why Search (And The User) Is Still Important To SEO
Throughout every technological change, the one constant always seems to be people calling for the death of SEO…
Google Confirms Robots.txt Can’t Prevent Unauthorized Access
Google’s Gary Illyes confirmed a common observation that robots.txt has limited control over unauthorized access by crawlers. Gary…
What Are Breadcrumbs & Why Do They Matter for SEO?
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many…
A Surprising Sales Killer, Study Finds
Research shows that name-dropping AI in marketing copy might backfire, lowering consumer trust and purchase intent. A WSU-led…
Google Gives 5 SEO Insights On Google Trends
Google published a video that disclosed five insights about Google Trends that could be helpful for SEO, topic…
Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows
According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok…
Understanding & Optimizing Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS…
Google Ads Experiencing Outage Impacting Key Features
Google Ads is currently experiencing a widespread outage that has affected several components of its platform. The incident,…
Should I Delete My GBP If I Am Selling My Product Nationwide?
This week’s Ask an SEO question is from Ursula, who asks: Should a small business with a local…
Is Perplexity AI’s Revenue Share Plan Fair?
AI-powered answer engine Perplexity AI announced a revenue-sharing plan with publishers when their content is referenced, but there…
PPC Strategies For Privacy-First World
The digital advertising landscape is constantly changing, and a recent announcement from Google has shifted things yet again.…
Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across…
How To AI-Ready Ad Creative In Search Ads
PPC ads are at the core of many marketers’ digital media mix, so it is critical to stay…
Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible
Getty Images announced an updated AI model for their image generator that generates images faster and with a…
Can Incorrect Hreflang Tags Hurt SEO?
In a recent episode of Google’s Search Off The Record podcast, Gary Illyes, a Google’s Search Relations team…
Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning)
With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to…
How To Draft A Social Media Policy [With Examples]
Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a…
What Can AI Do For Healthcare Marketing In 2024?
This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. Artificial intelligence…
Reddit Limits Search Engine Access, Google Remains Exception
Reddit has recently tightened its grip on who can access its content, blocking major search engines from indexing…
Google Cautions On Blocking GoogleOther Bot
Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a…
Find Keyword Cannibalization Using OpenAI’s Text Embeddings with Examples
This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to…
AI Search Boosts User Satisfaction
A new study finds that despite concerns about AI in online services, users are more satisfied with search…
Moving From Niche Sites & Affiliate To Agency Owner
This week’s Ask An SEO question comes from Mike in New York, who asks: “I have been creating…
Google To Upgrade All Retailers To New Merchant Center By September
Google has announced plans to transition all retailers to its updated Merchant Center platform by September. This move…
Why You Should Be Focusing On Brand Marketing Right Now
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that…
Meta AI Introduces AI-Generated Photos to All Platforms
Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to…
Looking Ahead To The Future – SGE, Gemini…And AGI?
This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from…
Google Abandons Third-Party Cookie Phaseout
Google has announced it will no longer phase out third-party cookies in Chrome. Instead, it’s trying a new…
Trending Content Output Compared in ChatGPT, Gemini & Claude
“Should we use ChatGPT, Gemini, or Claude to create trending content?” That’s a good question – and one…
11 Copyscape Alternatives To Check Plagiarism
Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism…
OpenAI GPT-4o Mini Wallops Competition
OpenAI rolled out GPT-4o mini, a replacement for GPT 3.5 Turbo that is more powerful than other models…
Google Warns Of Last Chance To Export Notes Search Data
Google updated their documentation for the Google Labs Google Notes experiment to remind users that Notes will go…
WP Engine WordPress Hosting Acquires NitroPack
Managed WordPress web host WP Engine announced that they are acquiring NitroPack, a leading SaaS website performance optimization…
26 Common SEO Myths, Debunked
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that…
The 10 Best Website Builders To Consider 2024
Choosing the right website builder may depend on your goals. They have a variety of features, and some…
Google Clarifies H1-H6 Headings For SEO
Google’s Gary Illyes answered a question about the SEO value of hierarchically ordering heading elements (H1, H2, etc.).…
What SEO Should Know About Brand Marketing With Mordy Oberstein
For the SEO industry, the Google documents leak offered an important view behind the scenes. Although the leak…
The Three Pillars Of SEO: Authority, Relevance, And Experience
If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a…
Best Practices For Academic Institutions
The competition for student enrollment has never been stronger. Many colleges struggle to stand out online and attract…
The Unseen Challenges In B2B Marketing
A recent study of 121 B2B CMOs and marketing leaders has uncovered current marketing industry challenges. The study…
AI Has Changed How Search Works
This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from…
Google’s Indifference To Site Publishers Explained
An interview with Google’s SearchLiaison offered hope that quality sites hit by Google’s algorithms may soon see their…
20 Confirmed Facts About YouTube’s Algorithm
Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers…
42 Facebook Statistics & Facts For 2024
Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With…
Google’s Now Translating SERPs Into More Languages
Google updated their documentation to reflect that it added eight new languages to its translated results feature, broadening…
Maximizing Your Brand’s Impact [Webinar Recap]
Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search…
11 Copyscape Alternatives To Check Plagiarism
Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism…
Attain Superior Growth & ROI With Organic & Paid Tips
Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately.…
The 11 Best Digital Marketing Courses Free & Paid (2024)
A digital marketing course is a good entry point for anyone wanting a career in SEO or online…
Google Simplifies Adding Shipping & Return Policies For Online Stores
Google introduces Search Console feature for online stores to easily manage shipping and return policies. Google now allows…
START Planning Steps To Develop Your Digital Marketing Success Plan
This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris.…
12 Reasons Your Website Can Have A High Bounce Rate
Pages with high bounce rates can be frustrating– but bounce rate can be a useful tool. A high…
26 Common SEO Myths, Debunked
SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that…
Google Says These Are Not Good Signals
Google’s Gary Illyes’ answer about authorship shared insights about why Google has less trust for signals that are…
3 Types Of PR & SEO Funnels That Will Maximize Conversions
Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates…
Google Struggles To Boost Search Traffic On Its iPhone Apps
According to a report by The Information, Google is working to reduce its reliance on Apple’s Safari browser,…