Google Gemini Adds Audio File Uploads After Being Top User Request
admin Google’s Gemini app now accepts audio file uploads, answering what the company acknowledges was its most requested feature.…
Digital Marketing
Structured Data’s Role In AI And AI Search Visibility
The way people find and consume information has shifted. We, as marketers, must think about visibility across AI…
Anthropic Agrees To $1.5B Settlement Over Pirated Books
Anthropic agreed to a proposed $1.5 billion settlement in Bartz v. Anthropic over claims it downloaded pirated books…
What The Remedies Really Mean For Search, SEO, And AI Assistants
When Judge Amit P. Mehta issued his long-awaited remedies decision in the Google search antitrust case, the industry…
What To Expect AT NESS 2025: Surviving The AI-First Era
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8 GEO Strategies For Boosting AI Visibility in 2025
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How Do I Nail A PPC Job Interview For Google & Meta Ads?
It is a wild job market right now, and if you’re applying for a PPC role, you’re probably…
Let’s Look Inside An Answer Engine And See How GenAI Picks Winners
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Why You Need Sprints, Not Checklists
There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility…
Your Login Pages May Be Hurting Your SEO Performance
Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs…
AI Search Sends Users to 404 Pages Nearly 3X More Than Google
New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across…
AI Overviews Use FastSearch, Not Links
A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum…
Google Quietly Raised Ad Prices, Court Orders More Transparency
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents.…
Make AI Writing Work for Your Content & SERP Visibility Strategy
Are your AI writing tools helping or hurting your SEO performance? Join Nadege Chaffaut and Crystie Bowe from…
Evolving From Link Juice To Entity Maps
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AI Mode Sees “Big Improvements” On STEM Queries
Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back…
Stop Trying To Make GEO Happen
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How to Use Google Ads Performance Max Channel Reporting
For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google…
AI Max for Search Has No Conversion Minimums
Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation.…
WordPress Ocean Extra Vulnerability Affects Up To 600,000 Sites
An advisory was issued for the Ocean Extra WordPress plugin that is susceptible to stored cross-site scripting, which…
Google Adds Guidance On JavaScript Paywalls And SEO
Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by…
TablePress WordPress Plugin Vulnerability Affects 700,000+ Sites
A vulnerability in the TablePress WordPress plugin enables attackers to inject malicious scripts that run when someone visits…
What CMOs Need To Ask About Their WordPress Stack
WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 %…
Why WooCommerce Slows Down (& How to Fix It With the Right Server Stack)
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Wondering why…
SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question
For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or…
New Strategies To Gain Local Search Visibility
This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new…
Professionals Trust Their Networks Over AI & Search
LinkedIn reports that professionals are more likely to seek workplace advice from people they know than from AI…
Google Wants To Show More Links In AI Mode
Google says it’s actively working to surface more source links inside AI Mode. Robby Stein, VP of Product…
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to…
How To Leverage AI To Modernize B2B Go-To-Market
In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while…
The 5-Step Process To Setting Crystal Clear PPC Goals
Many agencies and marketers believe that success in paid media is primarily down to the quality of your…
Inspiro WordPress Theme Vulnerability Affects Over 70,000 Sites
A vulnerability advisory was published for the Inspiro WordPress theme by WPZoom. The vulnerability arises due to a…
Common Hosting Defenses Ineffective Against WordPress Threats
Patchstack published a case study that examined how well Cloudflare and other general firewall and malware solutions protected…
Should Small Brands Go All In On TikTok For Audience Growth?
This week’s Ask An SEO question is about whether small brands should prioritize TikTok over Google to grow…
Google AI Mode Adds Agentic Booking, Expands To More Countries
Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google…
Finding The Balance That Wins Retrieval
Marketers today spend their time on keyword research to uncover opportunities, closing content gaps, making sure pages are…
Tips For Running Competitor Campaigns In Paid Search
Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions…
Google Confirms New Google Verified Badge for Local Services Ads
Google just announced a new unifying identity for its Local Services Ads (LSAs) verification badges. Called Google Verified,…
Why Lazy Loading Can Delay Largest Contentful Paint (LCP)
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller discussed when…
Google Quietly Announces Search Partner Network Placement Visibility
Google quietly rolled out a change advertisers have wanted for years: site-level reporting for the Search Partner Network.…
Why High-Intent Visibility Can Still Underperform
In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But,…
Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic
Ahrefs released a public dashboard that tracks how much referral traffic websites receive from Google Search versus ChatGPT,…
WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites
A vulnerability advisory was issued for a WordPress Contact Form 7 add-on plugin that enables unauthenticated attackers to…
OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go
OpenAI is rolling out a new subscription tier called ChatGPT Go, a competitively priced version that will initially…
LinkedIn Alerts You When Posts Drive Profile Views & Followers
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can…
How To Create Your Instagram Content Plan (With Free Template)
Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on…
Google Answers Question About Core Web Vitals “Poisoning”
Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web…
AI-Powered Search: Adapting Your SEO Strategy
Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as…
Googlebot Crawl Slump? Mueller Points To Server Errors
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose…
Local SEO ‘Best Practices’ Aren’t Universal: Yext Study
A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform…
ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts
OpenAI announced that it has added connectors to Gmail, Google Calendar, and Google Contacts for ChatGPT Plus users,…
Google Brings AI Trip-Finding To Google Flights
Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational…
Google Gemini Adds Personalization From Past Chats
Google is rolling out updates to the Gemini app that personalize responses using past conversations and add new…
YouTube Lets Creators Pick Exact CTAs In Promote Website Ads
YouTube has updated its Promote feature, giving you more control over campaigns designed to drive website traffic. When…
How To Earn 1,000+ Links & Boost Your SEO Visibility
Build the Authority You Need for AI-Driven Visibility Struggling to get backlinks, even when your content is solid?…
WordPress Contact Form Entries Plugin Vulnerability Affects 70K Websites
A vulnerability advisory was issued for a WordPress plugin that saves contact form submissions. The flaw enables unauthenticated…
Google Says AI-Generated Content Will Not Cause Ranking Penalty
Google’s Gary Illyes recently answered the question of whether AI-generated images used together with “legit” content can impact…
Reshaping The SERP And What It Means For Your SEO Strategy
For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across…
Google Expands Performance Max Controls and Reporting
Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for…
Google Is Testing An AI-Powered Finance Page
Google announced that they’re testing a new AI-powered Google Finance tool. The new tool enables users to ask…
How To Stay Visible in AI Search [Webinar]
AI search is here. Are you ready for the new rules? The SEO game has changed. Traditional strategies…
Unique Image Landing Pages Can Help Search Visibility
Google’s John Mueller says giving each image its own landing page can help it appear in image search,…
What’s Next In Content Marketing
Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both…
How To Create Your Instagram Content Plan (With Free Template)
Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on…
Google Cautions Businesses Against Generic Keyword Domains
Google’s John Mueller says small businesses may be hurting their search visibility by choosing generic keyword domains instead…
OpenAI Launches GPT-5 In ChatGPT To All Users
OpenAI has released GPT-5, now the default model in ChatGPT for all users, including those on the free…
6 AI Marketing Myths That Are Costing You Money
Stop letting AI drain your budget. Learn how to make it work for you. Think AI can fully…
Google Says AI Clicks Are Better, What Does Your Data Say?
Google’s latest blog post claims AI is making Search more useful than ever. Google says people are asking…
Why Agencies Are Replacing PPC With Predictable SEO
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. What…
5 Key Findings On What Buyers Really Want
Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and…
Cloudflare Delists And Blocks Perplexity From Crawling Websites
Cloudflare announced that they delisted Perplexity’s crawler as a verified bot and are now actively blocking Perplexity and…
ChatGPT Nears 700 Million Weekly Users, OpenAI Announces
OpenAI’s ChatGPT is on pace to reach 700 million weekly active users, according to a statement this week…
5 Ways To Prove The Real Value Of SEO In The AI Era
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink…
2025 Core Web Vitals Challenge: WordPress Versus Everyone
The Core Web Vitals Technology Report shows the top-ranked content management systems by Core Web Vitals (CWV) for…
Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites
Google Chrome is testing a new way to measure Core Web Vitals in Single Page Applications (SPAs), which…
Google Backtracks On Plans For URL Shortener Service
Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service,…
Google Confirms It Uses Something Similar To MUVERA
Google’s Gary Illyes answered questions during the recent Search Central Live Deep Dive in Asia about whether or…
Merging SEO And Content Using Your Knowledge Graph To AI-Proof Content
New AI platforms, powered by generative technologies like Google’s Gemini, Microsoft’s Copilot, Grok, and countless specialized chatbots, are…
OpenAI Is Pulling Shared ChatGPT Chats From Google Search
OpenAI has rolled back a feature that allowed ChatGPT conversations shared via link to appear in Google Search…
Bing Recommends lastmod Tags For AI Search Indexing
Bing has updated its sitemap guidance with a renewed focus on the lastmod tag, highlighting its role in…
PPC Audience Strategy: Targeting Vs. Observation
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or…
B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B…
How To Win in Generative Engine Optimization (GEO)
This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first…
OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has launched a new feature in ChatGPT called Study Mode, offering a step-by-step learning experience designed to…
Which Marketing Jobs Are Most Affected by AI?
New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI,…
CSS Background Images Aren’t Indexed
In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for…
Google’s Top 5 SEO Tools
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s…
Content That Enables & Adds Value In The Modern Search World
Too often in our content and messaging, we default to listing features in a succession of brief, disconnected…
Why Is SureRank WordPress SEO Plugin So Popular?
A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing…
Why A Site Deindexed By Google For Programmatic SEO Bounced Back
A company founder shared their experience with programmatic SEO, which they credited for initial success until it was…
5 Ways To Prove The Real Value Of SEO In The AI Era
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink…
Google Confirms CSS Class Names Don’t Influence SEO
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how…
Validity Of Pew Research On Google AI Search Results Challenged
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries…
Google’s New AI Search Experiment
Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results…
AI Overviews Drive 10% More Queries, Per Q2 Earnings
New data from Google’s Q2 2025 earnings call suggests that AI features in Search are driving higher engagement.…
Google Makes It Easier To Talk To Your Analytics Data With AI
Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using…
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt
Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense…
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns
A report finds that AI chatbots are frequently directing users to phishing sites when asked for login URLs…
How To Calculate Your ROAS & Ways To Use It
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC…
Google’s June 2025 Update Analysis: What Just Happened?
Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big…
Why It’s Okay To Not Buy Or Obsess Over Links Anymore
There are many businesses relatively new to SEO that eventually face the decision to build or buy links…
Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and…
Can AEO/GEO Startups Beat Established SEO Tool Companies?
The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the…
Google’s Top 5 SEO Tools
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s…
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete transactions. This could…
Google’s John Mueller Clarifies How To Remove Pages From Search
In a recent installment of SEO Office Hours, Google’s John Mueller offered guidance on how to keep unwanted…
How to Stay Visible in Google’s AI Era
This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your…
Google Search Can Now Call Local Businesses Using AI
Google has introduced a new AI-powered calling feature in Search that contacts local businesses on a user’s behalf…
WordPress Malware Scanner Plugin Contains Vulnerability
Wordfence published an advisory on the WordPress Malcure Malware Scanner plugin, which was discovered to have a vulnerability…
Google Updates Search Analytics API To Clarify Data Freshness
Google has added a new metadata field to the Search Analytics API, making it easier for developers and…
Meta Follows YouTube In Crackdown On Unoriginal Content
Meta announced that it will implement stronger measures against accounts sharing “unoriginal” content on Facebook. This marks the…
Everything You Need To Know
When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all…
What Is Paid Media: Types & Examples
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads,…
Is Your SEO Strategy Built for the AI Era?
The old rules no longer apply. It’s time for a smarter, AI-ready playbook. AI-driven search is changing the…
Google Explains How Long It Takes For SEO To Work
Google’s martin Splitt and John Mueller discussed how long it takes for SEO to have an effect. Google’s…
Google Clarifies Structured Data Rules For Returns & Loyalty Programs
Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and…
Google’s Advice On Hiring An SEO And Red Flags To Watch For
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics…
How To Calculate Your ROAS & Ways To Use It
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC…
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows…
TikTok Denies Report Claiming It’s Building A Standalone US App
TikTok has denied a Reuters report claiming it’s building a standalone U.S. app with a separate algorithm. TikTok…
How Enterprise Search And AI Intelligence Reveal Market Pulse in 2025
The last few years have fundamentally transformed how businesses and consumers discover, evaluate, and engage with brands. What…
Stop Paying the Google Ads Tax Without Realizing It
Most brands don’t know they’re wasting money on branded ads. Are you one of them? What if your…
How To Succeed While Others Struggle With AI
It’s been suggested that agentic AI will change SEO from managing tools to managing intelligent systems that manage…
How To Get The Perfect Budget Mix For SEO And PPC
There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward…
Relying Too Much On AI Is Backfiring For Businesses
As more companies race to adopt generative AI tools, some are learning a hard lesson: when used without…
SEO Rockstar “Proves” You Don’t Need Meta Descriptions
An SEO shared on social media that his SEO tests proved that not using a meta description resulted…
What Is Paid Media: Types & Examples
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads,…
Explaining The Great Decoupling To C-Level
Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console,…
5 High-Impact Ways to Integrate Traditional & Digital Marketing
As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to…
YouTube Adds New Viewer Metrics To Track Audience Loyalty
YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed…
Google AI Mode Shows 91% URL Change Across Repeat Searches
A new study analyzing 10,000 keywords reveals that Google’s AI Mode delivers inconsistent results. The research also shows…
Many Top Sites Have Invalid HTML And Still Rank
A recent discussion on Google’s Search Off the Record podcast challenges long-held assumptions about technical SEO, revealing that…
Google Rolls Out June 2025 Core Update
Google confirms the June 2025 core update is now rolling out and may take up to three weeks…
Balancing Content That Converts With Content That Builds Brand Authority
This week’s Ask an SEO question comes from Rachel P., who wants to find the middle ground between…
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum
Google’s transformation into an AI-driven search platform represents more than just a technological advancement. It’s a fundamental shift…
How To Use Paid Search & Social Ads For Promoting Events
Paid media offers one of the fastest ways to promote a business event and get the right people…
YouTube Tests AI Features To Improve Search & Discovery
YouTube is rolling out two AI-driven features designed to enhance content discovery and deepen user engagement. The experimental…
Google’s New MUVERA Algorithm Improves Search
Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy.…
A Strategic Imperative For Travel And Tourism Operators
The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media…
Google Tests ‘Preferred Sources’ To Personalize Top Stories Section
Google is testing a new feature that allows you to customize the Top Stories section in search results…
Google Launches Offerwall To Expand Monetization Options
Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue…
How To Weed Out Less Qualified Audiences From Your PPC Campaigns
To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought,…
The Right Message To The Right People
This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission…
6 Key Findings From Marketing Leaders
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear…
Jill Whalen’s SEO Legacy Still Shapes The Industry
Jill Whalen, a true SEO pioneer, recently passed away. Although she has been retired for over ten years,…
Google AI Mode And The Future Of Search Monetization
Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without…
How To Plan Your Content (With Template)
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available…
How To Use Paid Search & Social Ads For Promoting Events
Paid media offers one of the fastest ways to promote a business event and get the right people…
How To Efficiently Plan A WordPress Site
The most exciting moment of your new WordPress project is right at the beginning. You have an idea…
Best WordPress SEO Tools & Plugins For Enterprise Sites
When it comes to enterprise SEO, you need more than just the basics. You need tools that scale,…
How Much Code Should SEO Pros Know? Google Weighs In
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO…
How To Develop A Brand That Truly Connects
If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy…
TikTok Ban Delayed Again, Will Remain Active Until September
TikTok will remain operational in the U.S. through September 17, as negotiations over a potential ownership deal continue.…
Aligning The CIO, CFO & CMO For Search‑Driven ROI
As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step…
What Are Good Google Ads Benchmarks In 2025? [STUDY]
Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients…
AI Agents & Workflows For Audit (Part 2)
Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the…
The New Normal
Today’s Memo is a download straight from my brain about the current state of Search and AI. So…
Google Adds AI Mode Traffic To Search Console Reports
Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports. This is…
How To Weed Out Less Qualified Audiences From Your PPC Campaigns
To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought,…
The Truth About LLM Hallucinations With Barry Adams
The launch of ChatGPT blew apart the search industry, and the last few years have seen more and…
Google Search Team Explains The “It Depends” Response
Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such…
Google Outage Disrupts Lens, Discover, & Voice Search Results
Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and…
Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web
Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly…
Google Launches Audio Overviews In Search Labs Test
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search…
How To Plan Your Content (With Template)
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available…
Google Retires 7 Structured Data Features To Streamline Search Results
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results.…
What’s The Value Of Regular PPC Audits & How To Do Them Well
Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies,…
Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies.…
Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid
Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate…
Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push
Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering,…
3 Examples Of Product-Led SEO
Last week, I sent out an update on my marketplace SEO issue, and it would be a complete…
Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl
Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that…
What Are Good Google Ads Benchmarks In 2025? [STUDY]
Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients…
WordPress Shares How AI May Play Stronger Role In Web Publishing
WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated…
WordPress Plugin Platform Offers Proactive Security Scanning
WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers…
Respected SEO Rockstar Deconstructs SEO For Google’s AI Search
One of search marketing’s SEO Rockstars recently shared his thoughts on SEO for generative AI, calling attention to…
Social Media As A Customer Service Tool: Trends And Best Practices
Every tweet, direct message, and comment holds weight. Social media has long been a connectivity platform, where users…
Google’s Update To Recipe Structured Data Confirms A Ranking Criteria
Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured…
Newly Released Data Shows Desktop AI Search Referrals Dominate
BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and…
Google AI Mode Introduces Data Visualization For Finance Queries
Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial…
Effective Marketplace SEO Is More Like Product Growth
Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking…
Microsoft Clarity Announces Natural Language Access To Analytics
Microsoft Clarity announced their new Model Context Protocol (MCP) server which enables developers, AI users and SEOs to…
An In-Depth Guide To Apple Search Ads
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s…
Google Patent On Using Contextual Signals Beyond Query Semantics
A patent recently filed by Google outlines how an AI assistant may use at least five real-world contextual…
How Can I Improve The Visibility Of My Category Pages?
This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a…
WordPress Finally Takes Steps To Integrate AI
WordPress announced the formation of an AI Team that will focus on coordinating the development and integration of…
How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy
For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget…
Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata
With the introduction of AI Overviews and ongoing Google updates, it’s been a challenging few years for news…
Google’s Gary Illyes Warns AI Agents Will Create Web Congestion
A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic.…
Top 10 Content Management Systems (May 2025)
WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the…
Google Lens Integration For YouTube Shorts: Search Within Videos
Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly…
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Reddit Karma has evolved far beyond a simple upvote tally. It plays a central role in how content…
How To Use LLMs For 301 Redirects At Scale
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with…
Database Speed Beats Page Count For Crawl Budget
Google has confirmed that most websites still don’t need to worry about crawl budget unless they have over…
How Do We Shift Google From Our Old Brand Name to Our New One?
The question for this edition of Ask An SEO comes from a reader who’s trying to make their…
How To Automate SEO Keyword Clustering By Search Intent With Python
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying…
How To Optimize For AI-Driven Search Features
Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or…
Google Claims AI Overviews Monetize At Same Rate As Traditional Search
Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search…
International SEO In The Times Of AI
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! How does AI change the translation…
Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns
Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give…