Connecting The Dots Between Rankings And Results
admin You’ve finally cracked the first page of Google for your target keywords, but your sales numbers aren’t budging.…
Digital Marketing
Google Announces Largest Ads Bidding Update In Over A Decade
PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart…
Google AI Measurement Upgrades Announced At Google Marketing Live
During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making…
Top 10 Content Management Systems (May 2025)
WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the…
What’s Draining Your PPC Budget and How to Stop It
You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are…
The Background Google Didn’t Tell You
On March 29, 2025, the New York Yankees hit a franchise record nine home runs in one game…
How To Successfully Weave Your Brand Messaging Into Sales Copy
Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty,…
Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website…
Explaining Agentic SEO To The C-Level
AI has quickly carved out a central role in SEO, with widespread adoption across tasks like content generation,…
Google’s Official Advice On Optimizing For AI Overviews & AI Mode
Google has released new guidelines for website owners who want to excel in AI-powered search. In a blog…
Stop Focusing On Google, It’s Time to Focus On Being Visible
Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing…
What You Need to Know
At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI…
Why Didn’t My Keywords Come Back After I Changed My Page Content?
This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as…
How To Automate SEO Keyword Clustering By Search Intent With Python
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying…
Why SEO Must Evolve Beyond The SERP
The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to…
How Referral Traffic Undermines Long-Term Brand Growth
Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that…
HTTP Status Codes Google Cares About (And Those It Ignores)
Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a…
WordPress Scraper Plugin Compromised By Security Vulnerability
A WordPress plugin that automatically posts content scraped from other websites has been discovered to contain a critical…
The Intersection Of Video SEO And Social Media: Tactics To Win
Video content is now a driving force behind consumers’ attention in today’s digital era. Gone are the days…
Googler’s Deposition Offers View Of Google’s Ranking Systems
A Google engineer’s redacted testimony published online by the U.S. Justice Department offers a look inside Google’s ranking…
How Will The Tariffs Impact My PPC Campaigns?
Tariffs – and other international trade turbulence – tend to live in the operations or finance side of…
Create Your Own ChatGPT Agent For On-Page SEO Audits
ChatGPT is more than just a prompting and response platform. You can send prompts to ask for help…
How To Boost Google Discover Visibility: Ranking Signals That Win
This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own. Want more…
How Do I Rebuild My Website After A Dispute With The Hosting Company?
The question today comes from Raoof, who asks: “I completely lost my website due to financial disputes with…
43% of AI Overviews Point Back To Google
New research shows that Google’s AI Overviews often link to Google, contributing to the walled garden effect that…
Comparison For Google Ads Creatives
Every day, marketing teams face a crucial decision: Should they rely on Google’s built-in AI tools or invest…
6 New Ways To Run Campaigns
Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy…
New AI Models Make More Mistakes, Creating Risk for Marketers
The newest AI tools, built to be smarter, make more factual errors than older versions. As The New…
10Web Releases API For Scaled White Label AI Website Building
10Web has launched an AI Website Builder API that turns text prompts into fully functional WordPress websites hosted…
Why Meaning Matters Most In Branding (And How To Build It)
Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them…
How To Build An AI Search Strategy With Limited Resources
Feeling overwhelmed by AI in search? Working with limited time, tools, or a small team? You’re not alone.…
Inventory Management Tips For 2025
Anyone with experience selling on Amazon will tell you that the most important part of your business is…
How Google Protects Searchers From Scams: Updates Announced
Google has announced improvements to its security systems, revealing that AI now plays a crucial role in protecting…
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Almost every major ad platform now offers some form of AI-generated copy. While these tools can speed up…
Apple May Add AI Search Engines to Safari As Google Use Drops
Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in…
Internal Silos Are An Overlooked Problem That Can Hurt Search Performance
Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes…
WordPress WooCommerce Bug Causing Sites To Crash
A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates…
How To Implement Faceted Navigation Without Hurting Crawl Efficiency
This week’s question tackles the potential SEO fallouts when implementing faceted navigation: “How can ecommerce sites implement SEO-friendly…
Users Make 10 Clicks Before Leaving
New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site…
Proven Strategies For Sustainable Relationships
The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging…
Google Is Launching Search Central Deep Dive Events
Google announced via their Search Off the Record podcast that they are launching a multi-day conference series to…
Google Lighthouse To Undergo Major Audit Overhaul: What To Know
Google announced plans to revamp Lighthouse’s performance audits. The new version will match the recently launched insights in…
Google Expands AIO Coverage In Select Industries
BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th, covering a larger quantity of entertainment…
Yelp Vs. Google Antitrust Case Survives First Big Test
Yelp’s antitrust case against Google just survived a critical test. While a judge tossed several claims, she allowed…
Server-Side vs. Client-Side Rendering: What Google Recommends
In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key…
What It Means For Digital Marketing And SEO
Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although…
33% of Google Users Stuck with Bing After a Two-Week Trial: Study
A study found that 33% of Google users continued to use Bing after trying it for two weeks.…
How CMOs Can Tell Stories To Manage Change [Case Study]
Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies,…
Google’s Updated Raters Guidelines Refines Concept Of Low Quality
Google’s Search Quality Rater Guidelines were updated a few months ago, and several of the changes closely track…
Key Trends and Insights [Webinar]
As AI continues to reshape search, marketers and SEOs are facing a new set of challenges and opportunities.…
GoDaddy Is Offering Leads To Freelancers And Agencies
GoDaddy launched a new partner program called GoDaddy Agency that matches web developers with leads for small to…
Google Clarifies Googlebot-News Crawler Documentation
Google updated their Google News crawler documentation to correct an error that implied that publisher crawler preferences addressed…
Google Now Allows Top Ads To Appear At Bottom Of Search Results
Google Ads introduced a quiet but impactful change last week to how ads can show up on the…
How To Structure Information For AI Search
In the SEO world, when we talk about how to structure content for AI search, we often default…
How To Remove Site From Search Without Verifying Ownership
Google’s John Mueller answered a question on Reddit that showed an easy way to completely remove an entire…
How Much Should PPC Management Cost?
There have been lots of really good questions, but this one from Phil of Trumbull stood out: “What…
Developing A Content Strategy In Regulated Industries
Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating…
How To Create Content That Gets Links
Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t,…
The 8 Most Important PPC KPIs You Should Be Tracking
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be…
YouTube Tests AI Overviews In Search Results
YouTube is now testing AI-powered video summaries in its search results, a feature similar to Google Search’s AI…
Google’s AI Overviews Reach 1.5 Billion Monthly Users
Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach…
How To Master Your Message And Create Better Brand Content
If you want to become a better content marketer, you’ll need to master the art and science of…
What It Is & Why It Matters In A Cookieless World
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking…
Is WordPress The Right Choice For eCommerce Websites?
WordPress is a popular choice when it comes to building ecommerce websites. Currently, over 4 million live stores…
OpenAI Expresses Interest In Buying Chrome Browser
Nick Turley, Head of Product at ChatGPT, testified that OpenAI would be interested in acquiring the Chrome browser…
What’s The Best Strategy For Your Business?
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One…
LLMs That Code: Why Marketers Should Care
Large language models (LLMs) like ChatGPT and Claude are best known for their writing abilities, drafting ad copy,…
Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling
A federal judge has ruled that Google maintained illegal monopolies in the digital advertising technology market. In a…
Google Says LLMs.Txt Comparable To Keywords Meta Tag
Google’s John Mueller answered a question about LLMs.txt, a proposed standard for showing website content to AI agents…
PPC Unlocked: Fast Wins For Smarter Ad Strategies
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic…
Competitor Analysis In Local SEO And How To Gain An Edge
In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such,…
25 Alternative Search Engines You Can Use Instead Of Google
For over two decades, Google has been the search engine that most people use for everyday searches, product…
How To Plan PPC Campaigns For SaaS Marketing
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain,…
SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025
Aleyda Solis’ SEOFOMO published a survey of ecommerce owners and SEOs that indicates a wide range of uses…
How To Get A Job In Digital Marketing in 2025
It can be hard to get a job, especially right now it is difficult to land a job…
Its Answer To X’s Community Notes
TikTok is testing a new feature called “Footnotes” that adds extra information to videos on the platform. The…
How AI Is Changing The Way We Measure Success In Digital Advertising
Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA),…
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links…
Google Confirms That Structured Data Won’t Make A Site Rank Better
Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change…
OpenAI CEO Sam Altman Confirms Planning Open Source AI Model
OpenAI CEO Sam Altman recently said the company plans to release an open source model more capable than…
What It Is & Why It Matters In A Cookieless World
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking…
Content Plan Template & How To Adapt It To Your Needs
Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products.…
How To Apply E-E-A-T To Your Site & Boost On-Page SEO
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of…
How To Install The Google Tag For Conversion Tracking
Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget.…
ChatGPT Expands Memory Capabilities, Remembers Past Chats
OpenAI has added better memory features to ChatGPT. Now, the AI can remember more from your past chats.…
Using Local Business Partnerships And Collaborations To Build Authority And Visibility
All businesses, large or small, must establish a level of authority for the products and/or services they offer…
What This Means For Marketers
The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI…
WordPress Plugin Extends Yoast SEO
The Progress Planner WordPress plugin has announced a new integration with Yoast SEO, enabling users to take full…
WordPress Contributor Cutbacks Cause Core Development To Stall
WordPress project leaders recently discussed how to proceed due to concern that organizations have dramatically cut back on…
Google Says Disavow Tool Not Part Of Normal Site Maintenance
Google’s John Mueller, at the Search Central NYC event, answered a question about what to do about toxic…
Shopify CEO’s Memo Marks A Pivotal Moment For AI In The Workplace
A memo by Shopify’s CEO Tobi Lütke sets a company-wide expectation for the use of AI not just…
Kinsta WordPress Updater Prevents Failed Plugin Updates
WordPress hosting provider Kinsta announced an automated plugin updater that detects and recovers from bad updates by rolling…
How To Apply E-E-A-T To Your Site & Boost On-Page SEO
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of…
What Marketers Need To Know About Micro Conversions In Google Ads
Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While…
A Beginner’s Guide To Elementor Editor For WordPress
Elementor Editor is the world’s most popular WordPress page builder plugin. It currently has a market share of…
A Beginner’s Guide To Elementor Editor For WordPress
Elementor Editor is the world’s most popular WordPress page builder plugin. It currently has a market share of…
The Secret To Great Presentations? Connection Over Perfection
After speaking internationally for almost 20 years and reviewing professional presentations for speakers of all levels, from Search…
Microsoft Launches Copilot Search in Bing
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers.…
Content Plan Template & How To Adapt It To Your Needs
Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products.…
Studies Reveal Consumers Easily Detect AI-Generated Content
Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may…
10 New YouTube Marketing Strategies With Fresh Examples For 2025
Right now, YouTube marketing has become even more important with all the changes happening in the current digital…
How DoorDash Became Huge Starting With A $10 Domain Name
Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that…
YouTube Unveils New AI-Powered Hook Generator
YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate…
JavaScript-Loaded Images Can Be Indexed
Google’s Developer Advocate Martin Splitt recently debunked a common SEO myth. He confirmed that images loaded with JavaScript…
Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes
Google’s Martin Splitt recently shared insights on how JavaScript mistakes can hurt a website’s search performance. His talk…
Hallucinations Persist In Leading AI Models
A report from the Association for the Advancement of Artificial Intelligence (AAAI) reveals a disconnect between public perceptions…
Google Updates Unfair Advantage Policy, Advertisers React
On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing…
Google Says They Launch Thousands Of Updates Every Year
Google’s John Mueller explained during a session of the Search Central Live NYC event that they do over…
A Guide To Enterprise SEO Strategy For SaaS Brands
The SaaS business model offers incredible scalability as well as profitability – but only when paired with the…
Online Review Trends Broken Down By Industry
For local SEO businesses, maintaining a positive reputation and earning customer trust is crucial for driving conversions. Watch…
Google Shares Valuable SEO Takeaway About Quality Raters Guidelines
At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to…
15 Proven Tips to Get More Social Media Followers
The changes in SEO and search over the last year or so have meant that social media has…
Google’s SEO Tips For Better Rankings
Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan…
Google Completes March 2025 Core Update Rollout
Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two…
A Guide To Enterprise-Level Migrations (100,000+ URLs)
An enterprise website migration is no small feat. We’re talking hundreds of thousands of URLs and years of…
Smmact – The Ultimate Platform for Social Media Success
Introduction In the fast-paced digital world, having a strong social media presence is essential. Whether you’re an influencer,…
YouTube Changes Shorts View Counts, No Change To Monetization
YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility.…
OpenAI Rolls Out GPT-4o Image Creation To Everyone
OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI…
Where Are We With The Google Lawsuits?
We’ve been focused on the impact of AI on Search and how to still make gains in this…
70% Of Media Companies Not Fully Using AI, IAB Report Finds
IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers…
LinkedIn Integrates Calendly Scheduling Into Profile Buttons
LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly…
How To Track & Optimize AI Search Performance [Webinar]
Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond?…
What Should Be On Your Author Pages?
This week’s question about author pages comes from Joylyn: We are working on building author pages for our…
Google Explains Why Indexed Pages May Not Appear In Search
Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition.…
LinkedIn Lists Top 15 In-Demand Skills, Makes Related Courses Free
LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S.…
EU Charges Google With DMA Violations: What This Means
The long-brewing conflict between Google and EU regulators has reached a new milestone. The European Commission has officially…
Google Expands AI Overviews To Thousands More Health Queries
Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The…
New Cybersecurity Bot Attack Defense Helps SaaS Apps Stay Secure
Cybersecurity company HUMAN introduces a new feature for its HUMAN Application Protection service called HUMAN Sightline. The new…
[SEO & PPC] How To Unlock Top Hidden Conversion Sources
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you…
WordPress Backup Plugin Vulnerability Affects 5+ Million Websites
A high-severity vulnerability was discovered and patched in the All-in-One WP Migration and Backup plugin, which has over…
Leveraging Multi-Channel Strategies For Maximum Reach
Content is everywhere. Consumers are inundated with it throughout the day – catching up on social media happenings,…
How To Justify And Make A Business Case For SEO Budgets
Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to…
Google Opens Gemini Deep Research To Free Users (With Limits)
Google announced it will make its Deep Research feature available to all users for free on a limited…
Google Updates Structured Data Requirements For Return Policies
Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google…
Google Search History Can Now Power Gemini AI Answers
Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it…
Google Begins Rolling Out March Core Algorithm Update
Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to…
Google Publishes New Robots.txt Explainer
Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers…
Is Compression A Google SEO Myth?
I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems…
The Potential Impact Of AI Mode And Deep Search Models
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI…
U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly
The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in…
Why Google May Adopt Vibe Coding For Search Algorithms
A new trend in Silicon Valley, Vibe Coding, is driving an exponential acceleration in how quickly engineers can…
Google Updates Robots Meta Tag Document To Include AI Mode
Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag…
WordPress’s Next Phase: Mullenweg Shares What’s Ahead
In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He…
Is Google Ads Still Good Value For Money For Low Budget Accounts?
Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However,…
Google Discontinues Controversial “Page Annotations” On iOS
Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages.…
Google’s Martin Splitt Warns Against Redirecting 404s To Homepage
Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate…
14 Digital Content Types You’re Probably Not Using Enough
Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all,…
10 Top Converting Landing Pages That Boost ROI With Examples
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to…
AI Overviews Rise As Click Rates Decline
A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with…
A Complete Guide To Local Structured Data & Rich Results
Structured data markup can work diligently behind the scenes to help your local business shine online. It can…
How To Handle Duplicate Content Across Multiple Domains
Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I…
QR Codes For Review Pages
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer…
CheggMate
The expected AIO-pocalypse hasn’t happened, at least not in the form we expected. Instead of a meteor impact,…
Google On Low-Effort Content That Looks Good
Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but…
10 Google Shopping Product Feed Optimization Tips & Tricks
Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data.…
Factors That Correlate With Top Rankings
A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. The research…
Google AI Overviews Trending Toward Authoritative Sites
New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies…
Does WordPress Need Another Site Building Tool? Builderius Thinks So.
A newly released page builder plugin called Builderius elicited enthusiastic feedback in a private WordPress Facebook group. A…
Google AIO Is Sending More Traffic To YouTube
New data confirms that AIO is becoming an increasingly significant source of traffic to YouTube channels. A closer…
Mullenweg Asked If He’s Adaptable To Change
Matt Mullenweg, co-creator of WordPress, recently held a question-and-answer session at WordCamp Asia 2025, where he faced several…
Close More Sales With AI Data [Webinar]
Want to boost efficiency, ROI, and lead gen in 2025? Small business and agency marketers are eager to…
Google On Search Console Noindex Detected Errors
Google’s John Mueller answered a question on Reddit about a seemingly false ‘noindex detected in X-Robots-Tag HTTP header’…
Controlling Your Brand Position Online With SEO
As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search…
Data Suggests Google Indexing Rates Are Improving
New research of over 16 million webpages shows that Google indexing rates have improved but that many pages…
TikTok Beats Competitors by 2X with $6B In-App Revenue
TikTok, including Douyin in China, earned $6 billion in in-app purchases last year, more than double any competitor,…
Mullenweg Rebuffs Plea To Restore Automattic’s WordPress Core Contributions
A WordPress developer pleaded with Matt Mullenweg at WordCamp Asia 2025, asking him to restore Automattic’s contributions to…
The State Of AI Chatbots And SEO
Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an…
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on…
A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic…
How To Drive Google Shopping Growth With Only One Of Each Product
Google Shopping is a Google Ads product that allows advertisers to serve feed-based ads on the search engine…
2025 Marketing Trends: The End Of SEO?
Want to feel like a location marketing superhero? Welcome to the AI era, where your marketing sidekick (AI,…
Google Faces EU Charges Over Alleged DMA Breaches
The European Commission is reportedly preparing to charge Google with not fully complying with the Digital Markets Act…
Hostinger Horizons Enables Anyone To Build Web Apps With AI
Hostinger announced a new service called Hostinger Horizons that allows anyone to build interactive online apps (like an…
ChatGPT Referral Traffic To Publishers Remains Minimal
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall…
13 Google Ads Settings To Check When Running International PPC Campaigns
Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings…
Google Responsive Search Ads Just Got More Flexible
Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem…
Is There Any SEO Benefit To Image Geolocation Data?
Our question today follows well from the one I addressed previously, which is all about metadata for images.…
How To Use XML Sitemaps To Boost SEO
What was considered best practice yesterday does not hold true today and this is especially relevant when it…
The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]
Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and…
AI Overwhelms 72% Of B2B Marketers
A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI…
Is This Bad For Local Businesses?
We have been testing Google’s newest “Ask For Me” Search Lab test. It is quick, easy, and impressive…
WooCommerce Rebrand Offers Lessons For Gaining Competitive Edge
An interview with WooCommerce shows that their recent rebrand is a strategic refresh, offering lessons for businesses and…
How Vacation Rentals Can Dominate Organic Search And Attract Guests
Travelers today can effortlessly browse through countless vacation rental options with only a few clicks. With so much…
DeepSeek And Its Impact On The Generative AI Global Race
Since launching to the public on Jan. 20, 2025, Chinese startup DeepSeek’s open-source AI-powered chatbot has taken the…
Google Updates Product Markup To Support Member Pricing
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. Google…
Google Rolls Out ‘Veo 2’ Video Generation For YouTube Shorts
YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips.…
Google Reassures That #Anchor URLs In GSC Are Okay
Google’s John Mueller explained why Google Search Console sometimes shows URLs with hashtags in performance reports and clarified…
GBP Reviews Outage Is Over
A Googler published an update to let businesses know that the ongoing outage is almost over and that…
Advanced Link Building Strategies For National, International & Local
Advanced link building is about attracting links to your sites, and ideally in mass. There might be a…
WordPress Foundation Suffers Setback In Trademark Application
The WordPress Foundation suffered a setback in its attempt to trademark the phrases ‘Managed WordPress’ and ‘Hosted WordPress,’…
Key Elements Of Technical SEO For Large Companies
Working with large organizations to improve their technical SEO is, in my opinion, the best and most enjoyable…
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online…
How To Target High-Intent Users In Google Ads
In an increasingly data-driven advertising world, getting your ads in front of the right people can make all…
YouTube Dominates TV Streaming: New Opportunities For Marketers
YouTube’s CEO, Neal Mohan, has announced that TV screens have become the most popular device for watching YouTube…
A Study Of Over 7 Million Sessions
I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking…
Public Trust In AI Surpasses Social Media, Rutgers Study Finds
Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study…
How To Use XML Sitemaps To Boost SEO
What was considered best practice yesterday does not hold true today and this is especially relevant when it…
LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based…
How To Repair & Recover Negative Brand Mentions In SERPs
This time on Ask An SEO, we’re diving into a branding question from someone dealing with negative SERP…
WordPress Leader Mullenweg Silences Joost De Valk
Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was…