Southwest Airlines, long celebrated for its customer-friendly “Bags Fly Free” policy, has made a significant shift that’s stirring conversations among air travelers.
As of May 28, 2025, the airline will end its decades-long tradition of offering free checked bags, aligning more closely with industry standards.
This change, driven by financial pressures and competitive dynamics, marks a new era for Southwest. Here’s what you need to know about the updated policy, its impact, and how travelers can navigate it.
The End of “Bags Fly Free”
For over 50 years, Southwest distinguished itself by allowing passengers to check two bags at no extra cost. This policy, a cornerstone of its brand, was a major draw for budget-conscious travelers.
However, starting with flights booked on or after May 28, 2025, Southwest will charge $35 for the first checked bag and $45 for the second.
Passengers who booked by May 27, 2025, can still check two bags for free, provided they don’t modify their reservations. This grandfathered benefit applies to travel through at least January 2026.
Certain groups are exempt from these fees. Business Select fare passengers and Rapid Rewards A-List Preferred members can continue checking two bags at no cost.
A-List members and Southwest co-branded credit cardholders get one free checked bag. These exemptions aim to retain loyalty among frequent flyers, but for most travelers, the change means added costs.
What Prompted the Change?
Essentially, Southwest’s decision stems from financial challenges. The airline reported a $149 million net loss in Q1 2025, prompting cost-cutting measures.
Pressure from activist investor Elliott Investment Management also played a role. The new baggage fees are projected to generate $1.5 billion annually, though Southwest risks losing $1.8 billion in business from customers loyal to its free baggage policy.
With competitors like Delta and American earning $7.3 billion in baggage fees in 2024, Southwest’s move reflects a broader industry trend toward ancillary revenue.
Additional Policy Shifts
The baggage fee won’t be the only change. Starting May 28, 2025, Southwest introduces a “basic economy” fare tier, replacing the “Wanna Get Away” fare, with stricter restrictions.
Flight credits will now expire, and a new safety rule requires portable chargers to remain visible during flights due to lithium-ion battery fire risks.
To handle increased carry-on luggage, Southwest is upgrading to larger overhead bins and offering mobile bag tag printers.
Looking Ahead
The policy shift has sparked mixed reactions. Many loyal customers feel betrayed, with social media buzzing about the loss of Southwest’s unique edge. Travelers may need to budget extra for checked bags or pack lighter to avoid fees. Those with existing bookings should avoid changes to preserve free baggage benefits. Checking Southwest’s website for updates can help you plan.
Southwest’s pivot aligns it with competitors but risks alienating its core customer base. By offering exemptions and improving onboard amenities, the airline hopes to soften the blow.
Travelers should weigh fare options, loyalty perks, and packing strategies to minimize costs in this new landscape.
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