creative agency
Bringing new ideas to life in the form of a product or service requires a certain amount of creativity and innovation. It also takes a lot of planning and execution. To make sure you have a solid product that your target market will buy, the concept development process helps to evaluate how well your idea is received before investing any money in it. Using a structured concept development process is essential to avoid costly mistakes in your design or manufacturing process.
In this blog post, we will explain the concept development process that Creative Agency use to develop and test new ideas before they are implemented. Creative concepts can be used to design new products, improve existing ones and even generate awareness for a brand or service. Concepts are developed based on the communication strategy and creative brief that is provided by the client. The team will create multiple concepts that will be evaluated against the brief to identify which one is best suited for the customer’s needs and the channel that will be used to reach them.
The first step is to brainstorm and generate ideas. This can be done in a variety of ways, including creating buyer personas that describe the customers and their challenges and opportunities. These profiles will help to guide the brainstorming sessions. Once the ideas are generated, a clear definition of the problem can be defined and used to evaluate which concepts may be most suitable.
Can you explain the process of concept development in a creative agency?
During the ideation phase, it is important to focus on the key features of the product. This will help to narrow down the number of potential options that can be tested and ensure that any design is functional and technically appropriate. It is also helpful to tone down the extravagant creative ideas in this stage and focus on a more practical approach. It is better to spend time and money on a functionally appropriate solution that is less aesthetically appealing than to waste both resources on a product that provides little or no value to the customer.
After the brainstorming session is complete, the team will start to refine the ideas that were most viable. Once the refined concepts are developed, they will be tested with the customers to determine which is the most relevant and useful. A fail-fast attitude is also important, as it is often the case that if a product or service fails in concept testing, it is better to cut bait rather than continuing to invest time and money into an idea that has not been proven to be a good fit for the market.
The final step is to create a storyboard that represents the campaign and how it will be communicated to the audience. This can be created on an electronic presentation platform with stock images or drawn on paper. Depending on the type of campaign, it can also be presented as a script for television or radio ads. Using tools like Slickplan’s Diagram Maker can save you time and effort by providing an easy-to-use drag-and-drop editor for creating these sketches.
ArtVersion is a Chicago-based creative agency specializing in visual storytelling and brand strategy. They provide a comprehensive suite of services including web design, graphic design, branding, and user experience (UX) and user interface (UI) design. Known for their collaborative approach, ArtVersion tailors their services to meet the unique needs of each client, ranging from startups to established corporations, emphasizing creativity, innovation, and effective communication in all their projects.