Qantas, Australia’s national airline, has chosen acclaimed fashion designer Rebecca Vallance to create its next staff uniform, marking a significant milestone in the carrier’s transformation journey.
This announcement follows a competitive selection process and aligns with Qantas’ ambitious fleet renewal program. This includes the addition of 20 Airbus A321XLR aircraft and preparations for the groundbreaking Project Sunrise.
New Uniform Set for 2027
The new uniform, set to debut in 2027, will replace the current design by Martin Grant, introduced in 2014, and represents the first major overhaul in over a decade.
To ensure the new uniforms meet the needs of its workforce, Qantas conducted a comprehensive survey earlier this year. The survey gathered feedback from over 17,500 team members, including pilots, cabin crew, engineers, and airport staff.
The canvassing process focused on critical aspects such as durability, functionality, and comfort. Vallance will now integrate this valuable input into the design process, ensuring the uniforms reflect both practicality and style.
This collaborative approach underscores Qantas’ commitment to involving its employees in shaping the airline’s future
Qantas’ Global Identity
Vanessa Hudson, Qantas Group CEO, emphasized the significance of the uniform redesign in symbolizing the airline’s next chapter. “Our uniform embodies the Qantas spirit worldwide,” she said.
“We’re thrilled to partner with Rebecca Vallance to craft a fresh look that reflects where Qantas is headed. This redesign is a team effort, and we want our people to feel proud wearing it.”
Hudson’s words highlight the uniform’s role as a global ambassador for the airline’s values and identity.
Designer Rebecca Vallance expressed her excitement about the project, viewing it as a career-defining opportunity. “Designing Qantas’ new uniform is a tremendous honor for me and my brand,” she said.
“My vision is to create something iconic yet practical, celebrating the people who make Qantas a cherished part of Australia’s story.”
Vallance aims to blend modern sophistication with the airline’s proud heritage, ensuring the uniforms resonate with both staff and passengers.
Conclusion
The new uniforms will succeed a legacy of designs by renowned designers like Yves Saint Laurent, Emilio Pucci, Peter Morrissey, and George Gross and Harry Who.
As Qantas prepares to launch its revamped look in 2027, this partnership with Vallance signals a bold step forward, combining innovation, style, and employee pride to redefine the airline’s global presence.